Glenn . Creative Director

Glenn . Creative Director

Senior
Specialties - Television, Print, Direct Mail, Outdoor, Interactive.

Born in Waiouru Army Camp to an arch-conservative officer and an anti-conservative nurse. It was like being tucked into bed at night by Patton and Fonda. Got a crew cut, packed my teddy, got posted to Malaysia while Dad flew a Cobra attack helicopter around Vietnam with the illustrious Black Horse Regiment. Won the Art and English prize at school. Won a top-shelf balsa wood glider at the slug gun gallery at the Easter Show, but turned down a weapons-based tertiary education and opted for art school. Dad was gutted.

Graduated, rose rapidly through the ranks at Saatchi's Auckland working on some nice blue chips, then left for London. Tossed the reel, burnt the book, completed the rigorous D&AD Ad School, landed a job at Lowe Howard-Spink. Worked in the office next to celebrated CDs Hoggins and O'Shea and even got to talk to them once. Squeezed a Heineken poster out them featuring Dali and a goldfish before joining Beber Silverstein McCabe in the sunnier and less bureaucratic climate of Miami. Promoted to partner the infamous Hall-of-Famer Ed McCabe until he tired of his Cigarette Boat and bailed with a bloody nice tan and all the good accounts. Woke up one morning, mumbled, "Oh no, not another fucking beautiful day," and moved to New York, Greys, where the briefs were shite but the pizza was super supreme.

Returned to Auckland as Joint CD at Walkers. Launched BellSouth, rewired Philips, picked up more finalists than any other agency. Didn't win a sausage. Took up a senior role at the legendary Colenso Wellington office and struck a gold mine. Picked up tons of metal, won a bunch of pitches, had two daughters (Dad was gutted), and after six years on government biz, needed a beer. Joined the Budweiser group at DDB Chicago as CD, developed the follow-ups to "Whassup?!", won the coveted Oscar Polls with The Jersey Guys, picked up gold and Best of One Show Interactive. The Twin Towers fell. Decided it was time to settle down in a country the terrorists hadn't heard of yet.

Made a groundbreaking 68-spot campaign at FCB Auckland to launch an Aussie instant coffee, Rove spent an entire opening monologue taking the piss out of it, made the company millions. Won a bunch of pitches, got a divorce (Mum was thrilled), then ruled benevolently over the Republik creative department for a couple of years. Left them a pretty nice reel and joined The Pond as a Senior Consultant, worked on local and offshore accounts. Picked up the National Party business and did my best not to scare the bloody horses. Creatively bland, but a strategic bulls-eye, won the largest popular vote in MMP history. The Greens got 6.7% and won the Effie.

Joined Sugar, persuaded Honda to go on TV for the first time in a decade, sold more Insights than Australia (cars, not per capita) and won an Effie. Go figure. Pitched the BNZ, spit-roasted the adorable pigs, doubled its market share. National Party came back with a better brief, won the election with an even bigger margin, routing the opposition in their worst defeat in 92 years. Dad was thrilled. Mum, not so much.

Been putting out fires my entire career. Now I want to start some. Let's talk.

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