Which is why we have over 150 creatives on our books. You'll find creative directors, art directors, copywriters, specialist writers, designers, digital creatives and designers, storyboarders, retouchers and Mac operators. And they all work brilliantly by themselves or as part of teams.
The Pond represents a new breed of independent creative professionals who are smart, confident, highly experienced and armed with a range of skills.
Many are expats returning to Australasia from overseas, where they've made a name for themselves. The rest are talented locals looking for flexibility and a greater range of work opportunities here and overseas.
We say talented because we don’t let just anyone join. Handpicked by our team of talent managers who understand what creativity is all about, many of the people we represent have spent their lives working on big brands across the globe.
There are eight key traits we look for in the creatives we represent:
- Multi-skilled – highly creative within more than one discipline.
- Experienced – minimum of five years commercial experience.
- Business minded – understand how business and creativity work together.
- Creative excellence – examples of award winning work.
- Strong personality – confidently express opinions and demonstrate thought leadership.
- Collaborative – enjoy working alongside clients and other creatives.
- Creatively rounded – participate in the wider creative community.
- Enjoyable – fun to have around.